Tracking Sales Performance through Salesforce Automation Software & App for a baby care product brand.
The client is a conglomerate of diverse industries in India with a group turnover of USD 800m. OrangeWill software and app was implemented for its baby care product brand to monitor the performance of 120 field sales representatives.
OrangeWill software and app was engaged by the client during a time when consumer brands were witnessing exponential growth in India driven by the rising income levels in semi urban and rural territories. Baby product segment (mainly diapers) provided lucrative opportunity with rapid cultural transformation towards adoption of diapers for babies during day and night as well. The client had ambition to make a stride and challenge the dominant position of existing Japanese brand in diaper segment. However, tracking the performance of 120 salesmen serving the rural network of 50,000 retail outlets was a huge challenge. The client made several attempts to automate the salesforce by various means with little or no success. As monitoring of a mobile salesforce in diverse territories is one of the most tedious processes in consumer product distribution, this organization lacked a way to ensure that their salesmen in far off territories perform.