Case Study

Enhancing the productivity of Sales team through configured Process for a cement company

A leading cement brand with 2400 dealers and 160 distributors.

Cement manufacturing

Sales process transformation
Performance tracking
Salesman activity tracking

Client Challenge

Prior to engaging OrangeWill, the client lacked workflows for sales team and visibility into the status of dealers in the sales promotion process. Lack of process and visibility created confusion among sales representatives and managers engaging with the dealers. The semi educated sales team was never sure of the steps to be undertaken with each dealer visit and there was no mechanism to capture their activities and performance. Lack of processes and data capture resulted into sub-optimal performance of sales team and the cost of field sales executives was rising constantly. Maintaining and expanding field sales team was becoming increasingly more and more difficult. The client deployed OrangeWill to reinvent the dealer engagement process to match their new systems and provide visibility into the performance of each executive involved in sales process.